Why it’s so hard to #DeleteFacebook: Constant psychological boosts keep you hooked

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By S. Shyam Sundar, Distinguished Professor of Communication & Co-Director of the Media Effects Research Laboratory, Pennsylvania State University, Bingjie Liu, Ph.D. Student in Mass Communications, Pennsylvania State University, Michael Krieger, Ph.D. Student in Mass Communications, Pennsylvania State University, and Carlina DiRusso, Ph.D. Student in Mass Communications, Pennsylvania State University. Your finger may hover, but it’s…